Holiday Travel of America

California's own dream maker Rich Romanello has made big business by mass marketing vacations to millions of Americans. Romanello's partner in business and in life, is his wife, Kelly, who was a Holiday Travel of America client herself before joining the company in 1994. With 14 years of experience in resort marketing and sales, Kelly Romanello, who now serves as executive vice president, has guided the effort that has more than quadrupled the company's revenues.

The demand for quality incentive travel products is exploding with the Romanellos' Carlsbad-based company leading the competition in both sales and customer satisfaction. Today, the Romanellos are in the enviable position of experiencing great prosperity by bringing enjoyment to others in the form of vacations they package and sell to businesses to use as marketing tools in attracting new customers and motivating employees.

How is Holiday Travel of America able to make dream vacations so accessible to so many people? Rich explains that vacant rooms can be costly. When the management of hotels and resorts give him major discounts they are able to cover the overhead as well as generate additional revenues in related services such as food, beverage, entertainment and other activities. The Romanellos' success translates into a win-win-win formula for the property, the consumer and, of course, their corporate clients.

With all their resources, the Romanellos are able to provide clients with an ever-increasing inventory of travel and accommodation vouchers from which to choose. Holiday Travel has the distinction to have been the only incentive travel company to develop a specific vacation package with Walt Disney World Resorts. In addition, the company has negotiated rates with Carnival Cruise Lines and Royal Caribbean.

Holiday Travel of America's purpose is to create vacation packages that deliver results. Whether a client is a Fortune 500 company or a start-up business that is looking for ways to increase traffic, Holiday Travel can tailor any of its packages to fit the client's needs and make sure it does the job.

While Rich negotiates and develops vacation packages, Kelly focuses on procuring new clients and working with management at the corporate offices in Carlsbad. Holiday Travel's headquarters is in a 12,000-square-foot former bank building situated on 2.5 acres in North San Diego County. Holiday Travel currently employs reservationists and administrative personnel, whose loyalty and longevity are a large part of the company's success.